Search Engine Optimization

A little about our SEO Process

Our goal is to make your acquisition of new customers for your business easier,  less stressful and not a hardship. From the moment you start an SEO campaign with us, we will take care of every aspect of the process, so you can focus your time and energy on building your business. When you host your website with us we include free SEO services. 

 We apply up-to-date SEO practices, add to that method of optimization that is ongoing and includes data-driven reporting. We strive to provide accountability not only to complete the services needed but more importantly, to provide monthly reporting to our clients to show tangible results and the value of our services, in dollars and website traffic.

Here are 7 tips to have successful Search Engine Optimization:

  1. Crawl accessibility so engines can read your website
  2. Compelling content that answers the searcher’s query
  3. Keyword optimized to attract searchers & engines
  4. Great user experience including a fast load speed and compelling UX
  5. Share-worthy content that earns links, citations, and amplification
  6. Title, URL, & description to draw high CTR in the rankings
  7. Snippet/schema markup to stand out in SERPs
SEO is not a simple solution for all businesses, and at Merc Web Design we will never pretend it is. We realize each company is unique and has its set of values, competitors and industry variables which must be taken into consideration when crafting an SEO strategy. Let us do the hard work while you focus on your customers, and business. 
search engine optimization

How do search engines gather and sort results?

The hub of SEO — the search engine framework — is the key to understanding why SERPs showcase certain pages over others. Search engines are intricate systems that study all the websites across the Internet and organize the information for you.

So, how do search engines like Google, Bing, and Yahoo digest such an immense amount of data? Search engines go through three steps — crawling, indexing, and ranking — to yield the strongest results.

Crawling and indexing

Search engines use special bots or search crawlers to inspect all the nooks and crannies of the Internet.

They find websites by “crawling” from URL to URL, and as they move through pages, the bots scrutinize the main text and supplementary parts on the page.

Search bots collect these details in a comprehensive index, and they’re sorted into categories based on the title, URL, media, and text. This pool of websites gets dipped into later when someone searches related words.

The crawling mechanism follows the links on pages too, which act as trails across the web. If your website isn’t easy to locate by the crawlers, they can remain invisible to search engines and left off the index.


The contents of the index then serve as candidates for searches, and further algorithms determine how well it matches search terms or “keywords.”

If the page is informative, reliable, and meets a variety of other standards, it has a better ranking.

Do you need help ranking higher in your industry’s keywords? Go to our contact page and shoot us an email or call us. We would love to help you out. 

Click below to read more about SEO and strategies from GOOGLE